The benefits of Bench Advertising
effectiveness - When compared to other forms of advertising, the cost
per impression is pennies on the dollar.
Nothing compares to Bench Advertising in means of attracting attention
for minimum outlay.
ad placement. Bench
advertising is placed at street level and more importantly, eye level.
Hence, they are the most ideal advertising medium for both drivers and
pedestrians in metropolitan areas..
print or broadcast advertising, bench advertising is targeted to
specific geographic areas.
Repetition is what advertising is all about. Bench ads located on a
stationary bench leverage the power of repetition for people who
repeatedly pass by them several times a day week or month.
coverage. Bench ads
work when your company is closed down for the day and you're at home in
your bed! Bench ads work for your business around the clock.
Compare to other
forms of advertising
Newspaper and magazine ads are exorbitantly higher priced. Marketing
exposure is designed to hit the masses ONCE a week to a circulation of
tens if not hundreds of thousands of readers. But the reality is that
only a small percentage may see, let alone, read your ad. And assuming
the comparison is made against classified ads, there is not comparison.
The advertiser pays $7-12 per line and may be placed third or tenth in
order under the services heading. Most potential clients call perhaps
one of the first three listings. And in many large city examples, your
potential client may be sixty miles away from your business core area.
Bench ads are always on the "front page".
and Radio ads. Bus
bench ads work for your business 24/7 rather working for a few 15 - 30
second spots each day.
And the cost to advertise on TV is a ridiculous premium and while radio
ads might be slightly less expensive, lack of a visual ad removes from
the overall impact and are less localized. Bench ads are location
driven. More than 80% of businesses derive 85% of their business within
four miles of their working location.
Billboard advertising is significantly more expensive than bus bench
advertising. Generally in the thousands of dollars per month for a
single 24-30 sheet ad. Add to that the cost of the production of the
poster/billboard ad and all hopes rest on drivers looking UP when
driving. Effective on the highway but not so much in urban areas where
the is already a sea of advertising staring with business
ads. Unlike years
gone by, yellow pages are becoming obsolete. Used in most part by an
aging population or those searching online. Exclusive placement in
Yellow Pages costs a premium. Half page ads can run into the thousands
of dollars and still compete with similar ads of competitors.
You design an ad, pick a few carrier routes then pay for the postcards
or fliers and postage. Unfortunately, and in most occasions, yours is
one of fifty mailed out through companies like ValPak Advo etc.. Very
much a hit or miss marketing opportunity where a large percentage of
successes often come from carpet cleaning and oil change companies.
Bench-Ad is an outdoor advertising company located in the State of Washington,
serving all counties and cities nationwide.
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